Beautiful crafted gloves can instantly enhance your elegance.
And its because of this, for years our slogan has been:
We have never been advertising extensively or spend a lot of money on influencers or agencies to show off our gloves and also not very active on social media.
You need a strategy and act very busy to get people to connect with you and then try to pursuade them to buy our gloves?
It doesnt really fit us.
We didnt think of it as an elegant way.
We have grown a large following not via the socials or ads, but mainly through word of mouth and our connections.
Our list of loyal customers grows with us all those years.
Ines was really impressed by the appearance of Dutch supermodel Doutzen Kroes.
She wanted her to wear our gloves and feature her on our website.
Lets send her an email.. No, she was out of our reach.
I wasn't sure about that, but here's what happened:
Known Dutch stylist Jetteke van Lexmond approached us to loan some gloves for a shoot for UK Telegraph for a special fashion issue shot by Paul Bellaart on the streets of Amsterdam.
Model still to be announced.
Weeks later after the shoot she sent us a copy and guess who was captured in a Jackie Kennedy inspired shoot style, Doutzen.
They also used a quote that exactly tells what elegance could do for you:
How to stand out from the crowd
So eventually Ines got her way.
An elegant way to get what you want, dont you think so..
As you know Ines' gloves are widely used for shoots, catwalks, expositions, music videos, parties, red carpets, etc..
Many famous people wore Ines' gloves without us having to pay for it.
Most of the times it comes naturally to us.
Anyone who is looking for elegant gloves will find us.
I always found that an elegant way to do business.
Elegance - the quality of being graceful and stylish in appearance or manner.
I think you can find elegance in a beautiful scenery, a recipe, music, architecture, a gesture, in someones eyes..
What it means to someone could be different to another.
Of course everybody can have its own interpretation.
“The only real elegance is in the mind; if you've got that, the rest really comes from it.”
"Simplicity is the keynote of all true elegance."
But what we should agree on is that its very elegant to stay true to yourself and treat others as you want to be treated.
This was one of the lessons I learned from Ines at a very young age.
Another quote from Coco Chanel:
“Elegance is when the inside is as beautiful as the outside.”
Lets have some fun.
Have a look at Ines' elegant leather gloves.
They will stick with you all of your life.
Please let us all:
Bob (son of Ines)